Before the future is decided.
We work with organizations to create futures — shaping what becomes real, not just predicting what’s next.
We create what comes next — before it’s obvious.
NXT NXT exists to create futures at the moment they are still forming — when imagination, strategy, and making actively shape outcomes rather than explain them.
We work ahead of categories, consensus, and convention, helping organizations envision, define, and bring into reality what does not yet have a clear name, market, or blueprint.
This is not about predicting what’s next, but about giving direction to what becomes real.
Where we step in
Where experience, intelligence, and strategy are still forming — and can be shaped with intent.
NXT NXT is structured as a creation platform, not a linear service model.
We work in the phase before products, categories, or strategies fully solidify — when decisions are still reversible and futures can still be shaped.
Our work typically takes shape across four interconnected intervention areas.
They are not sequential steps, but complementary modes of shaping direction while the future is still fluid.
Strategy for Brand, Product & Experience
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We work at the point where strategic decisions shape not just what gets built, but how it is understood, adopted, and lived over time. Strategy here is not positioning or planning — it is the deliberate alignment of meaning, intent, and behavior across brand, product, and experience.
Strategy is crystallized through narratives that make future direction tangible, discussable, and actionable across organizations.
Future Foresight & Strategic Experimentation
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Foresight is treated as a tool for decision-making, not prediction. Through scenario work and real experimentation, we explore futures while they are still open — allowing organizations to test assumptions, surface implications, and commit with clarity rather than hindsight.
Experience Systems & Intelligence-Driven Design
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We focus on experience as an operating layer, not an interface problem. This includes how systems sense context, adapt over time, and express intent consistently — across touchpoints, modalities, and moments of use.
Prototyping, Making & Directional Proof
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Prototypes are not outputs; they are instruments of thinking. By building early and deliberately, ideas are exposed to reality — revealing consequences, trade-offs, and opportunities before decisions become irreversible.
These artifacts are paired with narrative framing — enabling teams to experience, debate, and commit to futures before they exist.
How futures take shape
Our operating view on how futures take shape — and how organizations decide, design, and commit while they are still being shaped.
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It determines how systems are trusted, adopted, and valued — and must be designed into products and platforms from the start, not treated as a finishing layer.
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Without clear intent, intelligence accelerates activity without improving outcomes. When direction is explicit, AI becomes a multiplier for coherence, speed, and learning.
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What organizations promise, build, and automate must reinforce the same logic — or complexity quietly erodes credibility over time.
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Products, platforms, infrastructure, and identity are converging into shared experience logics that shape behavior far beyond the vehicle itself.
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Teams can ship continuously and still drift strategically. Progress only matters when it moves in a deliberate direction.
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If it doesn’t change priorities, trade-offs, or investment decisions, it remains narrative — not strategy.
The open field
Some of our work happens in private — in close collaboration with leadership teams, where direction, strategy, and making converge.
Some of it happens in public.
These public formats serve a dual purpose.
They allow us to:
pressure-test ideas in the open
stay close to emerging mindsets, not just emerging technologies
and create environments where new perspectives can surface — not by consensus, but by contrast
The platform exists to connect people who are actively shaping what comes next — and to keep futures open long enough to be explored, challenged, and made real.
NXT NXT is also a platform for exploring, testing, and shaping futures openly — at the edges of experience, technology, mobility, and culture.
This public work is not marketing.
It is part of how we think, experiment, and build.
It takes shape through:
Curated conversations and events that bring together thinkers, builders, designers, technologists, and decision-makers > including formats like Mobility Spaces, where diverse perspectives collide early — before opinions harden and categories solidify
Editorial work and thought leadership that exposes emerging questions, tensions, and possibilities — inviting others into the thinking, not presenting finished conclusions
Cross-industry dialogue that connects people who would not normally share a room — creating new vantage points, shared language, and unexpected directions.
Who shapes the work
NXT NXT is a creation platform shaped and led by Christian Eckert — bringing together strategy, design, intelligence, and making through a trusted network of collaborators, partners, and institutions.
For more than two decades, Christian’s work has focused on creating what does not yet exist — operating at the intersection of experience, technology, mobility, and culture.
This includes leadership roles, hands-on product development, and executive advisory for global organizations such as BMW Group and Faraday Future, as well as deep engagement with international design and innovation ecosystems across Europe, the U.S., and Asia.
What distinguishes this work is not only discipline, but mode of operation.
NXT NXT is collaborative by design — convening the right minds at the right moment while maintaining coherence across direction, execution, and meaning.
The work moves fluidly between foresight and execution, using research, strategic framing, experience design, and prototyping to actively shape future systems while they are still open. Ideas are not treated as narratives to promote, but as hypotheses to test, build, and stress in real contexts.
NXT NXT operates as a creation platform rather than a fixed studio or consultancy. Depending on the challenge, work may be led directly, co-created with leadership teams, or expanded through a trusted network of designers, technologists, researchers, and cultural partners.
The structure adapts — authorship, direction, and intent remain clear.
At its core, this work is about creating futures before they manifest — before categories stabilize, conventions set in, and decisions become irreversible.
Whether you’re navigating a strategic inflection point, exploring what comes next, or shaping something that doesn’t yet have a clear category — we’re open to thoughtful dialogue.
